THE PLAYBOOK
Business Launch Guides
No fluff. No “10 tips” listicles. Opinionated guides from 25 years of building businesses — what to do, what to skip, and what tools to use.
Business Formation
LLC vs Sole Prop vs Corporation — Which One Saves You the Most Money?
Comparison of business structures with tax implications, liability protection, and when to choose each one.
How to Register Your Business (Without Paying a Lawyer $1,500)
Step-by-step process for state filing, name search, and registration.
Get Your EIN — Free, in 5 Minutes, No Excuses
How to get a federal tax ID number from the IRS for free.
Do You Need a Registered Agent?
What a registered agent does and when you need one for your LLC.
LLC Operating Agreement
Why you need an operating agreement even as a single-member LLC.
Business Planning
The One-Page Business Plan That Replaces a 50-Page Doorstop
A fast, practical business plan format that actually helps you make money.
Define Your Ideal Customer
How to identify exactly who you're selling to and why it matters.
How to Price Your Services
Pricing strategies for service businesses — don't leave money on the table.
Market Research for Beginners
How to validate your business idea before investing time and money.
First Year Goals
Realistic milestones for your first 12 months in business.
Business Finances
Open a Business Bank Account This Week
What you need, which banks are best, and why this is non-negotiable.
Separate Business & Personal Finances
Why mixing finances can destroy your liability protection.
Basic Bookkeeping Guide
Simple bookkeeping system for new business owners.
Understanding Quarterly Taxes
When and how to pay estimated taxes as a business owner.
Business Insurance Basics
Types of insurance you need and when to get them.
Promotion & Marketing
Build a Business Website This Weekend
Step-by-step guide to going live without a developer.
Your First 10 Customers Won't Come from Ads
Direct outreach strategies for landing your first paying customers.
Email Marketing Basics
How to start building and monetizing an email list.
Google Business Profile
Set up your free Google listing for local visibility.
Social Media for Small Business
Which platforms matter and how to use them without wasting time.
Software & Tools
Best Accounting Software for Small Business
Comparison of QuickBooks, FreshBooks, Wave, and alternatives.
Best Email Marketing Platforms
ConvertKit vs Mailchimp vs alternatives for small business.
Best Invoicing Tools
Send professional invoices and get paid faster.
CRM for Small Business
When you need a CRM and which one to pick.
Project Management Tools
Stay organized as a solo founder or small team.
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